An independent licensee of HelmsBriscoe
Greg joined HelmsBriscoe in 2002 as a member of the executive team. He spent more than 15 years as Chief Operating Officer, during which he was responsible for the day-to-day operations, including financial oversight, information technology, and company infrastructure. As of January 2024, he has transitioned into an Executive Advisor capacity and provides ad-hoc consultative guidance.
Greg's career includes a variety of leadership positions in the hospitality and related industries. Prior to joining HelmsBriscoe, he was responsible for the repositioning of TravelClick, the leading provider of hospitality industry revenue-generating solutions, including reservations, business intelligence, and media and web products and services. Greg has also held positions in a number of hospitality companies, including Senior Vice President of Sales, Marketing, and Reservations for Promus Hotel Corporation—owner of the Embassy Suites, Homewood, Hampton, DoubleTree, and Red Lion brands.