Since joining HelmsBriscoe in 1995, Peter's primary responsibility has been seeking new business opportunities and developing strategic partnerships that fuel the company's expansion.

      During his extensive hotel career, Peter has served as Executive Vice President of Marketing for Travel Resources/Sterling Hotel Group, based in Dallas, TX. He also was Vice President of Sales for Radisson Hotels International based in Minneapolis, MN where he directed the worldwide sales network for 225 properties. Peter's experience in various sales and marketing positions include Four Seasons Hotels, The Registry Hotel Corporation and Canadian Pacific Hotels and Resorts.